Got a question about buying Diamonds?

Got a question about buying Diamonds?

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The Guru Will Find Your Perfect Diamond

Size, setting, sparkle, shape – whatever your priority, I’m here to advise you on finding the right diamond for both your budget and your bride. Let me know what matters most to you.

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Explore Our Featured Diamond and Jewelry Retailer Reviews

You can read my unbiased shopping experiences with the very best diamond retailers below.

Blue Nile

Blue Nile is one of the best known online jewelry retailers. With net sales reported in 2015 of US$ 473 million it’s fair to say they are a popular, but are they the right choice for you?


Whiteflash has the best selection of high quality designer rings. They specialise in round Hearts and Arrows plus Princess cut diamond rings and provide excellent customer service.

James Allen

James Allen has become one of the most popular choices for many people looking for a unique diamond engagement, especially for fancy shape diamonds.

Brilliant Earth

Brilliant Earth is the global leader in ethically sourced fine jewelry. Discover popular engagement ring & wedding ring designs from classic to vintage inspired.

Welcome to Your Diamond Guru

Diamond enthusiast and devotee to my wife, I’m Richard Jenkins, the man behind Your Diamond Guru. It’s not often I get to tell the story of how I coined this moniker, but the clue is definitely in the name.

My interest in diamonds started when I was looking for a diamond engagement ring for my fiancée many years ago; I was totally out of my depth looking for a piece that not only fit my price range but complemented her beauty even more so. Without much knowledge of what to prioritize on my purchasing journey and not many high-quality concierge services to choose from, it was up to me.

After initially reading an article about the 4c’s to find my bearings, it didn’t stop there. I purchased many books about diamonds, frantically reading about their history and what makes them such a fascinating treasure. 

Not long after purchasing a beautiful diamond ring for my fiancé, I became the go-to person for friends, family and even friends of friends for tips and advice on buying the best diamonds for engagement rings.

Since then, I’ve invested many of my years studying diamonds, settings and where to buy the very best of them from. It’s become my personal aspiration to provide the unbiased reviews and resources that I wish I had when popping the question. 

Through my own journey, I learnt the majority of men tend to focus on the size of the diamond because they assume that the bigger the diamond is, the greater the impact. Unfortunately, this isn’t always the case – diamonds don’t make it so easy. There are so many different factors you should consider; color, cut, clarity, carat and certification all have their place.

All the information that you need to make an informed purchasing decision is published right here on this site, but if you’re ever unsure or have any questions, feel free to contact me directly. Helping people is something that I enjoy and that’s why I decided to launch the Your Diamond Guru website in the first place. I’m here to support you in getting a better diamond for your budget.

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    • James
      A big thank you to Richard, he was very patient answering all my questions and running through the 4Cs. He put me in touch with two companies and helped me choose the best diamond for my budget - he also helped with the Setting. My fiance absolutely loves the ring and of course said Yes. Thanks again Rich!!
    • William
      Richard was more than helpful running over the 4Cs in great detail and helping me select the perfect diamond and setting. I highly recommend him.
    • I just wanted to say than you Richard for helping me find the perfect engagement ring for my fiance. I was a bit overwhelmed when I first started looking. With your help and guidance I ended up finding a lovely diamond ring.
    • Thanks for responding to all of my questions and for pointing me in the right direction. You were a great help!