Diamonds

June 22, 2020

Are Diamonds Rare?

For those who love diamonds, there are several key features that makes them desirable; their inherent durability, the divine sparkle and their intrinsic links to romance, glamour and eternity are the foundations of diamond popularity. The story of the DeBeers marketing campaign that sparked the desire for a diamond engagement ring is now widely known – but does the appeal of diamonds rest upon a shady bedrock of smart advertising? Are diamonds truly rare? How are Diamonds Made? Understanding how natural diamonds are formed is a step towards appreciating what makes diamonds so special. Diamonds are made from carbon – […]
October 28, 2021

In-stock Vs. Virtual Diamonds: What Are The Differences?

Like any retail goods, when searching for diamonds you have two options—to peruse retailers online, or visit a diamond showroom in person. There are immediate benefits to both. With online searching, you can quickly navigate through many sellers and countless diamonds. With in-stock diamonds, ones you can see in person, there is the advantage of knowing beyond a doubt that the diamond in question is of high quality. However, not everyone is able to make it to a showroom or other physical location, so they’re left with no recourse but to opt for buying diamonds online. This results in a […]
December 17, 2022

A Guide to Different Types of Diamonds

Everyone knows diamonds are made of pure carbon. However, this is actually a common misconception. Yes, diamonds are made of carbon, but that doesn’t mean they don’t contain other chemicals. Did you know there are different types of diamonds classified by their chemical makeup? Over the vast periods of time it takes to produce a natural diamond, these stones can develop impurities due to the presence of other chemicals such as nitrogen or boron. So how does this affect how they are classified? What even is diamond classification anyway? Here’s what you need to know about different types of diamond. […]