Diamonds

The Four C’s (cut, color, clarity and carat) are a straightforward tick list for diamond buyers. With simple grading systems and visual aids, leading gem labs GIA and AGS have ensured that every buyer stands a chance of finding a quality diamond within their budget. The internet has offered further opportunity for buyers to educate themselves, however conflicting information can confuse inexperienced buyers and lead to overspending on low quality diamonds. That is where I come in. The clued up among you will already know that when it comes to diamond quality, cut is king. Even diamonds with superior color […]

In my years of experience helping customers successfully buy diamonds online, one of the questions I am most commonly asked is ‘how will I know if it’s a fake?’. The fear of purchasing a fake diamond is nothing new, but the rise of online shopping has brought with it new waves of concern for first time buyers. Buying a diamond online ensures the best prices, best selection and some of the most beautiful diamonds. This guide will give you the confidence to shop online, avoid fakes and get the best, genuine diamond within your budget. Types of Fake Diamond ‘Fake […]

The confidence of online shoppers has risen dramatically over the past decade and this has brought about a new generation of diamond buyer, reaping the benefits of shopping for loose diamonds online. The freedom to shop at your own pace, refine your searches, choose from a huge inventory and enjoy significantly lower prices makes for an altogether more relaxing and cost-effective shopping experience. However, just as every diamond is unique, so too do diamond vendors have their own individual perks. I have refined my choices to the vendors who I believe go beyond ticking the essential boxes, and instead give […]

For those who love diamonds, there are several key features that makes them desirable; their inherent durability, the divine sparkle and their intrinsic links to romance, glamour and eternity are the foundations of diamond popularity. The story of the DeBeers marketing campaign that sparked the desire for a diamond engagement ring is now widely known – but does the appeal of diamonds rest upon a shady bedrock of smart advertising? Are diamonds truly rare? How are Diamonds Made? Understanding how natural diamonds are formed is a step towards appreciating what makes diamonds so special. Diamonds are made from carbon – […]